Reuben Yonatan

Reuben Yonatan

  • Founder & CEO

Reuben is the founder and CEO of GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom and cloud computing experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

With an extensive background in cloud communication technologies, and building industry leading internet companies, Reuben steers GetCRM towards his vision to become the #1 resource for CRM trends and insights, by overseeing all day to day operations including editorials, content brainstorming, lead generating, as well as managing marketing campaigns with advertisers.

Having been featured in dozens of interviews, and publications, such as Forbes and FastCompany, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, software trends, business strategies, and enterprise solutions.

In his spare time, Reuben is an avid basketball and racquetball player, hiker, and a self-professed web surfer, striving to make the web a better place. Reuben is also a contributor to Huffington Post, Entrepreneur, BusinessInsider, Salesforce, StartupGrind, as well as other popular publications. Follow Reuben on Twitter @ReubenYonatan.

Read some of Reuben's latest articles below:

January 25, 2019

The Do's and Don'ts of Establishing a Customer Service Knowledge Base

A Customer Service Knowledge Base is a series of questions and answers, combined with tutorials, that customers can use to help themselves before coming to tech support. Essentially, it’s a more advanced FAQ (frequently asked questions). It’s useful for the tech support team because they don’t have to use as much time dealing with the same handful of questions and can instead focus on the...
January 12, 2019

Small Business CRM vs Enterprise CRM: 5 Reasons to Go Small

The five largest CRM vendors combined comprise almost half the overall CRM market share. Considering the current CRM market is valued at upwards of $30 billion, this tells us a few things. First, those five CRM vendors are very large. Second, their solutions are very popular. Third, despite the towering presence of these vendors, there is a robust variety of smaller solutions considered powerful...
August 21, 2018

Eight Factors to Consider When Choosing a Knowledge Management System

A knowledge base management system (KMS) helps organizations share, access, and update business knowledge and information. It can also be used for customers to find information about products and services so that they can service themselves rather than call or email customer service reps. The ability to store and search for information has never been better, and that’s good, because many...
August 17, 2018

The Absolute Guide to Understanding and Implementing a Lead Scoring Model

  What Is Lead Scoring? Lead scoring is a process in which a score, based on value-assigned criteria, is given to prospective customers or clients based on their predicted potential willingness to buy. The criteria, whose individual scores are weighted relative to their likelihood to indicate business interest, encompass the behavior, demographic identity and expressed preferences of...
July 31, 2018

The Practical Guide to CRM Data Security in 2018

A great deal of responsibility falls on companies asking for customer data. Such a request is usually made under the auspice of improving services -- which is a reasonable proposition if you’re a customer -- and there should be a reasonable expectation that the customers’ data will be protected. After all, making data available to one commercial entity -- as partial exchange for improved...
July 26, 2018

Freshworks Acquires Joe Hukum: Pulling Ahead or Playing Catch-Up?

Freshworks announced last Thursday it acquired Joe Hukum, a company that helps businesses build chatbots, for an undisclosed sum. The purchase marks Freshworks’ eighth in two years -- its second since it raised $55 million of Series F funding last November -- and indicates Freshworks’ ambitions lie far beyond its original core product of customer support. Freshworks, which rebranded from...
July 26, 2018

8 Step Guide to Creating a Small Business Sales Forecast

The future is unknowable, and maybe hardly predictable, but we’ve got to plan around it. We use forecasts in all walks of life, whether we’re deciding what to wear on a given day, or how many sweaters to pack on vacation. The same logic applies to doing business: we need to create a sales forecast to govern our inventory needs and growth strategy. We need to project prices to calculate...
July 21, 2018

AI in Your Sales Operations: Do You Really Need It?

Artificial intelligence, or machine learning, has been the buzz of every digital product from commercial tech to business productivity apps. Artificial intelligence has entered our everyday lives and its potential seems to improve by the day. It’s hard separating hype from reality. On the one hand, the prospect is undeniably enticing: intelligent algorithms, learning from results,...
July 20, 2018

5 Sales Automation Solutions that Reduce Manual Data Entry

Manual data entry is the bane of an end user’s existence -- or at least their existence with the CRM. CRM strategies fail all the time for a number of reasons -- usually several at once. Slow user adoption, insufficient technical expertise, a lack of managerial buy-in and guidance -- the list goes on. Manual data entry -- which creates an irritation both persistent and minor -- contributes...
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