Reuben Yonatan

Reuben Yonatan

  • Founder & CEO

Reuben is the founder and CEO of GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom and cloud computing experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

With an extensive background in cloud communication technologies, and building industry leading internet companies, Reuben steers GetCRM towards his vision to become the #1 resource for CRM trends and insights, by overseeing all day to day operations including editorials, content brainstorming, lead generating, as well as managing marketing campaigns with advertisers.

Having been featured in dozens of interviews, and publications, such as Forbes and FastCompany, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, software trends, business strategies, and enterprise solutions.

In his spare time, Reuben is an avid basketball and racquetball player, hiker, and a self-professed web surfer, striving to make the web a better place. Reuben is also a contributor to Huffington Post, Entrepreneur, BusinessInsider, Salesforce, StartupGrind, as well as other popular publications. Follow Reuben on Twitter @ReubenYonatan.

Read some of Reuben's latest articles below:

August 21, 2018

Eight Factors to Consider When Choosing a Knowledge Management System

A knowledge base management system (KMS) helps organizations share, access, and update business knowledge and information. It can also be used for customers to find information about products and services so that they can service themselves rather than call or email customer service reps. The ability to store and search for information has never been better, and that’s good, because many...
July 25, 2018

The Do's and Don'ts of Establishing a Customer Service Knowledge Base

A Customer Service Knowledge Base is a series of questions and answers, combined with tutorials, that customers can use to help themselves before coming to tech support. Essentially, it’s a more advanced FAQ (frequently asked questions). It’s useful for the tech support team because they don’t have to use as much time dealing with the same handful of questions and can instead focus on the...
June 25, 2018

Freshdesk vs Zoho Desk: The Ultimate Showdown in 2018

Zoho and Freshdesk are the best and most reliable help desk CRM platforms with many excellent features. Zoho, located, in Pleasanton, CA has been developing cloud applications and tools for businesses since 1996. Some functions of Zoho and Freshdesk are very similar, so determining which works best for your company's particular needs may require some research and experimentation. Below is a...
May 15, 2018

5 Great Things You Can Now Do With HubSpot's Shopify Integration

HubSpot has always billed itself as something of a "one stop shop" for all of your ecommerce and marketing software needs, but a number of recent moves have shown just how far the company is willing to take that idea. At the beginning of May 2018, HubSpot rolled out a number of platform integrations designed to target existing Shopify users everywhere. Not only is the Shopify integration...
May 14, 2018

What is Customer Relationship Management (CRM)?

When dealing with customers, clients or leads, it can be quite difficult to stay on top of all the data your business amasses. Especially in the digital age -- now that organizations have to manage websites, social media channels, and online sales, its hard to wrap your head around the data and stay organized. Well, that's exactly where Customer Relationship Management (CRM) solutions come in. ...
April 21, 2018

The Complete Guide to Understanding ERP vs. CRM

Enterprise resource planning (ERP) and customer relationship management (CRM) are evolutionary cousins. They share common descent as business software dating back to the 80s. Back then, the introduction of personal computers and client/server architecture to the workplaces had led to a boom in software development. A few years later, the first contact management software was born. ERP and CRM ...
February 10, 2018

56 Sales Statistics You Must Know in 2018 & Beyond

We all know how important sales are. Without sales, your business doesn’t grow, and without growth, your business dies. No matter what industry you’re in, you must account for sales and business development within your organization. Regardless of whether you have a large team or are an army of one, there are best practices and years of data you can draw from to be more efficient and...
January 19, 2018

20 Sales Automation Features Your Inside Sales Team Needs

Modern sales work involves a lot less face time and handshake deals than there used to be. These days, sales work might entail more FaceTime (ha!) or the use of other digital channels to contact prospects, nurture leads, and push deals down the pipeline, all from within an office. This is what’s meant by the term ‘inside sales’. Naturally, sales automation solutions build features to...
January 02, 2018

How to Deal with Office Politics

If you work in an office, you’ve likely had to deal with office politics—they’re unavoidable. Even the most well-run businesses involve some level of politics, no matter how strong the company culture. The nature of corporations, and teams in general, leads to politicking and jockeying for power. Office politics exist for a few reasons: workers have varying levels of power, employees ...
Load More