Reuben Yonatan

Reuben Yonatan

  • Founder & CEO

Reuben is the founder and CEO of GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom and cloud computing experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

With an extensive background in cloud communication technologies, and building industry leading internet companies, Reuben steers GetCRM towards his vision to become the #1 resource for CRM trends and insights, by overseeing all day to day operations including editorials, content brainstorming, lead generating, as well as managing marketing campaigns with advertisers.

Having been featured in dozens of interviews, and publications, such as Forbes and FastCompany, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, software trends, business strategies, and enterprise solutions.

In his spare time, Reuben is an avid basketball and racquetball player, hiker, and a self-professed web surfer, striving to make the web a better place. Reuben is also a contributor to Huffington Post, Entrepreneur, BusinessInsider, Salesforce, StartupGrind, as well as other popular publications. Follow Reuben on Twitter @ReubenYonatan.

Read some of Reuben's latest articles below:

January 02, 2018

How to Deal with Office Politics

If you work in an office, you’ve likely had to deal with office politics—they’re unavoidable. Even the most well-run businesses involve some level of politics, no matter how strong the company culture. The nature of corporations, and teams in general, leads to politicking and jockeying for power. Office politics exist for a few reasons: workers have varying levels of power, employees ...
December 11, 2017

The Science Behind Your Doodles

It happens to most of us from time to time. It might be during a business meeting, a conference, or just while chatting on the phone. We doodle, we draw, we unconsciously create a picture that may be completely irrelevant to the task at hand. While many may perceive doodling or drawing as an inane or pointless exercise, author and doodling evangelist Sunni Brown sees sketching as a way to...
November 27, 2017

How to Manage Stress at Work

Over half of working adults and 47% of all Americans are concerned about the amount of stress in their lives, according to the American Psychological Association (APA). Much of this stress comes from our jobs. According to Statistic Brain, “job pressure” is the number one cause of stress in the United States. In fact, many of us are so stressed from work that we end up missing work—the...
November 13, 2017

Does Working More Hours Lead to a Healthier Economy?

Does working more lead to a healthier economy? The United States, for example, has one of the largest economies in the world but still ranks 13th in terms of hours worked per week. According to the Organisation for Economic Co-operation and Development (OECD). One might assume that working more hours would lead to a more productive, prosperous country. However, the data shows that an...
October 30, 2017

8 Types of Clients You Never Want to Work With [Infographic]

Think of a time you’ve been frustrated by a client. Did you just feel a burst of anger? Whether you’re a freelancer or work in a more traditional office setting, you’ve probably had to deal with customers that make your blood boil. Working with know-it-all clients or clients who have unrealistic expectations is common. There’s even a whole website dedicated to it called Clients from...
October 03, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? How are they similar? Different? There are likely many different subsets within your overall...
September 25, 2017

Which Salesperson From Pop Culture Are You? [Flowchart]

The Sales Department is one of the most important parts of any business. Salespeople are a special breed—the life of a salesperson involves many ups and downs. It takes a unique person to make it in sales because you’re often working largely on commission, which means you don’t have the same level of consistency or security as other employees. However, this also means you have the...
September 18, 2017

If Superheroes (and Villains) Worked in Customer Service

With what seems like the 35th Avengers movie—Avengers: Infinity War—set to release next year, it seems like the world just can’t get enough when it comes to superheroes. Born from comic books, these characters have engrossing and rich back stories that help them build a large, loyal fan base. The fantastic abilities of these heroes (and the villains they fight) are out of this world. ...
September 11, 2017

20 Ways to Improve Empathy and Build Better Relationships at Work

Empathy can be a powerful tool for building positive relationships both at home and at work. However, being empathic doesn’t always come easily for everyone, despite the fact that 98% of all people have the physical ability to empathize hardwired in their brains. If you can’t learn to show empathy at work it could lead to conflicts with your colleagues, damage your reputation within the ...
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