Reuben Yonatan

Reuben Yonatan

  • Founder & CEO

Reuben is the founder and CEO of GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom and cloud computing experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

With an extensive background in cloud communication technologies, and building industry leading internet companies, Reuben steers GetCRM towards his vision to become the #1 resource for CRM trends and insights, by overseeing all day to day operations including editorials, content brainstorming, lead generating, as well as managing marketing campaigns with advertisers.

Having been featured in dozens of interviews, and publications, such as Forbes and FastCompany, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, software trends, business strategies, and enterprise solutions.

In his spare time, Reuben is an avid basketball and racquetball player, hiker, and a self-professed web surfer, striving to make the web a better place. Reuben is also a contributor to Huffington Post, Entrepreneur, BusinessInsider, Salesforce, StartupGrind, as well as other popular publications. Follow Reuben on Twitter @ReubenYonatan.

Read some of Reuben's latest articles below:

September 18, 2017

Which Salesperson From Pop Culture Are You? [Flowchart]

The Sales Department is one of the most important parts of any business. Salespeople are a special breed—the life of a salesperson involves many ups and downs. It takes a unique person to make it in sales because you’re often working largely on commission, which means you don’t have the same level of consistency or security as other employees. However, this also means you have the...
September 18, 2017

If Superheroes (and Villains) Worked in Customer Service

With what seems like the 35th Avengers movie—Avengers: Infinity War—set to release next year, it seems like the world just can’t get enough when it comes to superheroes. Born from comic books, these characters have engrossing and rich back stories that help them build a large, loyal fan base. The fantastic abilities of these heroes (and the villains they fight) are out of this world. ...
September 11, 2017

20 Ways to Improve Empathy and Build Better Relationships at Work

Empathy can be a powerful tool for building positive relationships both at home and at work. However, being empathic doesn’t always come easily for everyone, despite the fact that 98% of all people have the physical ability to empathize hardwired in their brains. If you can’t learn to show empathy at work it could lead to conflicts with your colleagues, damage your reputation within the ...
August 15, 2017

The Cost of Bad Customer Experiences [Infographic]

Customer service should be a priority for every business. Regardless of size, industry, or market share, every company must work to keep their customers satisfied to stay in business. Prioritizing customer service starts at the top, and good leaders will put strong systems in place to ensure service levels remain high. Delivering quality service starts with building a culture of customer...
August 14, 2017

What is Customer Relationship Management (CRM)?

A common misconception about customer relationship management (CRM) is that it is outdated technology. This belief often stems from certain experiences in the 80s or 90s when company data was stored in large, clunky corporate servers and CRM software was complex and prone to error. To them, it may come as a surprise to learn that CRM software is still around. In fact, not only is it around,...
August 08, 2017

The 7 Step Guide to Creating an Email Marketing Campaign

Ah, email -- the ol’ faithful of internet correspondence. Instant messengers have come and gone, and email has outlived them all. An email address is like _______: everyone’s got one. This is a family website so you’ll have to fill in the blank with your imagination. It’s fairly easy to get someone’s email address. Most people have multiples, and they’re nonchalant about giving...
July 31, 2017

The Practical Guide to CRM Data Security in 2017

A great deal of responsibility falls on companies asking for customer data. Such a request is usually made under the auspice of improving services -- which is a reasonable proposition if you’re a customer -- and there should be a reasonable expectation that the customers’ data will be protected. After all, making data available to one commercial entity -- as partial exchange for improved...
July 27, 2017

20 Data-driven Customer Retention Strategies

Convincing new customers to purchase your product or service is difficult, time-consuming, and expensive. To acquire new customers you need to build awareness and generate leads through marketing and then nurture and close those leads through the sales process. In fact, according to the Harvard Business Review acquiring new customers is anywhere from five to 25 times more expensive than...
July 26, 2017

Freshworks Acquires Joe Hukum: Pulling Ahead or Playing Catch-Up?

Freshworks announced last Thursday it acquired Joe Hukum, a company that helps businesses build chatbots, for an undisclosed sum. The purchase marks Freshworks’ eighth in two years -- its second since it raised $55 million of Series F funding last November -- and indicates Freshworks’ ambitions lie far beyond its original core product of customer support. Freshworks, which rebranded from...
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