Reuben Yonatan

Reuben Yonatan

  • Founder & CEO

Reuben is the founder and CEO of GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom and cloud computing experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

With an extensive background in cloud communication technologies, and building industry leading internet companies, Reuben steers GetCRM towards his vision to become the #1 resource for CRM trends and insights, by overseeing all day to day operations including editorials, content brainstorming, lead generating, as well as managing marketing campaigns with advertisers.

Having been featured in dozens of interviews, and publications, such as Forbes and FastCompany, Reuben’s writings blend commentary, research, and perspective on cloud computing, digital media, software trends, business strategies, and enterprise solutions.

In his spare time, Reuben is an avid basketball and racquetball player, hiker, and a self-professed web surfer, striving to make the web a better place. Reuben is also a contributor to Huffington Post, Entrepreneur, BusinessInsider, Salesforce, StartupGrind, as well as other popular publications. Follow Reuben on Twitter @ReubenYonatan.

Read some of Reuben's latest articles below:

November 13, 2017

Does Working More Hours Lead to a Healthier Economy?

Does working more lead to a healthier economy? The United States, for example, has one of the largest economies in the world but still ranks 13th in terms of hours worked per week. According to the Organisation for Economic Co-operation and Development (OECD). One might assume that working more hours would lead to a more productive, prosperous country. However, the data shows that an...
October 30, 2017

8 Types of Clients You Never Want to Work With [Infographic]

Think of a time you’ve been frustrated by a client. Did you just feel a burst of anger? Whether you’re a freelancer or work in a more traditional office setting, you’ve probably had to deal with customers that make your blood boil. Working with know-it-all clients or clients who have unrealistic expectations is common. There’s even a whole website dedicated to it called Clients from...
October 03, 2017

How to Build a Buyer Persona: a Recipe for Success [Infographic]

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? How are they similar? Different? There are likely many different subsets within your overall...
September 25, 2017

Which Salesperson From Pop Culture Are You? [Flowchart]

The Sales Department is one of the most important parts of any business. Salespeople are a special breed—the life of a salesperson involves many ups and downs. It takes a unique person to make it in sales because you’re often working largely on commission, which means you don’t have the same level of consistency or security as other employees. However, this also means you have the...
September 18, 2017

If Superheroes (and Villains) Worked in Customer Service

With what seems like the 35th Avengers movie—Avengers: Infinity War—set to release next year, it seems like the world just can’t get enough when it comes to superheroes. Born from comic books, these characters have engrossing and rich back stories that help them build a large, loyal fan base. The fantastic abilities of these heroes (and the villains they fight) are out of this world. ...
September 11, 2017

20 Ways to Improve Empathy and Build Better Relationships at Work

Empathy can be a powerful tool for building positive relationships both at home and at work. However, being empathic doesn’t always come easily for everyone, despite the fact that 98% of all people have the physical ability to empathize hardwired in their brains. If you can’t learn to show empathy at work it could lead to conflicts with your colleagues, damage your reputation within the ...
August 15, 2017

The Cost of Bad Customer Experiences [Infographic]

Customer service should be a priority for every business. Regardless of size, industry, or market share, every company must work to keep their customers satisfied to stay in business. Prioritizing customer service starts at the top, and good leaders will put strong systems in place to ensure service levels remain high. Delivering quality service starts with building a culture of customer...
July 27, 2017

20 Data-driven Customer Retention Strategies

Convincing new customers to purchase your product or service is difficult, time-consuming, and expensive. To acquire new customers you need to build awareness and generate leads through marketing and then nurture and close those leads through the sales process. In fact, according to the Harvard Business Review acquiring new customers is anywhere from five to 25 times more expensive than...
July 10, 2017

The Data-Driven Guide to Improved Customer Service

Customer service can make or break your company. If you don’t keep your customers happy, soon you won’t have any customers. Customer service can be especially important for small-to-medium sized businesses (SMBs) because it gives them a chance to compete with, and often outperform, larger corporations. If you’re an SMB, you should make customer service a priority as you are likely more...
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