Customer relationship management (CRM) tools can provide online businesses with a variety of methods to optimize site operations and improve the experiences their visitors and buyers have with them. One such tool is marketing automation. This blanket term can refer to any software capable of being set to regularly perform marketing-related tasks so that people do not have to do so themselves. ...

Right now, there are a total 6829 marketing technology solutions available. There is definitely no shortage of tools in the digital marketing space as it is expected to grow at about 16% per year during the period 2017-2021. This growth is largely caused by new tools and technologies that are continually introduced. The last thing you need is to make an easily-avoidable marketing mistake...

When’s the last time you truly felt special? Did someone go out of their way to bring you your favorite gift, or did they show how well they know you with a fun getaway? Chances are that whatever the memory involved, it included some form of personalization.  So it shouldn’t come as much of a surprise that your customers also want to be wowed with a marketing approach that proves you...

You probably didn’t start your own business because you love marketing. It’s more likely you started a business so you could make money doing what you enjoy. This often leads to mistakes being made in early stages of marketing a business. Sometimes these mistakes can have lingering effects, long into the life of a business. Marketing is one of those things that is worth getting right the...

It’s really difficult to deliver such a positive customer experience that it sticks with your customer. When was the last time you thought to yourself, “Wow, using this brand’s website was awesome”? On the flip side, negative experiences seem to stay with the customer forever. Brands therefore have the responsibility to engage with customers and ensure a positive experience throughout...