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Marketo

Marketo Verified Reviews & Ratings

San Mateo, California
Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, and released its first product –...
2006
Year Founded
100%
Recommend It
55
User Reviews
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Marketois for any size company! 100%…

Marketois for any size company! 100% recommended !!! I love marketo! I have been using it for 3 years and I can¿t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use . I do not have cons . It have been so helpful for my company . This is the best tool on the market . -via Capterra

Marketois for any size company! 100% recommended !!!

I love marketo! I have been using it for 3 years and I can¿t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use .

I do not have cons . It have been so helpful for my company . This is the best tool on the market .

-via Capterra

Pros: None.
Cons: None.

Marketo is a great marketing tool that…

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily – smart lists – they allows to target a specific audience and continuously been fed with new members that match the criteria. Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce. Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better. Support: the response time of the standard support is not quick and usually it takes some days to resolve it. – Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) – Reporting: the reports are very basics -via Capterra

Marketo is a great marketing tool that allows automating repetitive marketing activities.

I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce.

We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps.

We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings.

Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily – smart lists – they allows to target a specific audience and continuously been fed with new members that match the criteria.

Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.

Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.

Support: the response time of the standard support is not quick and usually it takes some days to resolve it. – Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) – Reporting: the reports are very basics

-via Capterra

Pros: None.
Cons: None.

It is set up in a very logical way that…

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible. Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please. -via Capterra

It is set up in a very logical way that reflects real-life marketing process structure. It is also very flexible.

Reporting could be more robust and easy to set up, here is where doing something in a non-standard way from the beginning will hit you on the other side. Include more features with base pricing please.

-via Capterra

Pros: None.
Cons: None.

Marketo is a great platform and allows…

Marketo is a great platform and allows for a lot of flexibility and functionality. I love their online community and the tool itself is very powerful. It can be manipulated in many ways to make a wide variety of marketing campaigns work. We’ve improved our email marketing immensely with Marketo. If you’re a new company becoming acquainted with Marketo, it can be a HUGE undertaking and there’s definitely a learning curve. Luckily they have a helpful online community and trainings. We’ve been able to take advantage of lead scoring and sales insight tools to help our sales teams based on customer activities. Marketo has allowed us to automate our day-to-day communications with our sales force and respond quickly to our prospects. -via Capterra

Marketo is a great platform and allows for a lot of flexibility and functionality. I love their online community and the tool itself is very powerful. It can be manipulated in many ways to make a wide variety of marketing campaigns work. We’ve improved our email marketing immensely with Marketo.

If you’re a new company becoming acquainted with Marketo, it can be a HUGE undertaking and there’s definitely a learning curve. Luckily they have a helpful online community and trainings.

We’ve been able to take advantage of lead scoring and sales insight tools to help our sales teams based on customer activities. Marketo has allowed us to automate our day-to-day communications with our sales force and respond quickly to our prospects.

-via Capterra

Pros: None.
Cons: None.

Marketo is by far the best MA tool on…

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo. I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don’t need any outside technical skill — just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing’s tool set. –via Capterra

Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use.

Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL).

But to use Marketo, you don’t need any outside technical skill — just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing’s tool set.

via Capterra

Pros: None.
Cons: None.
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Provider Overview

Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, and released its first product – Marketing Lead Management – in 2008. Since then, it has sought to create a comprehensive marketing ecosystem that encompasses email, mobile and social media marketing, sales insights, predictive content, automation, analytics and more. It touts itself as a platform “for marketers, by marketers.” In 2012-13, Marketo ranked on the Inc. 500.

Marketo saw substantial growth in user base and revenue between 2010 and 2012. Since then, they’ve won successive rounds of funding. The company went public in 2013.

In June 2016, it was announced that Marketo would be acquired by Vista Equity Partners for approximately $1.79 billion.

Intended Customers

Small to Midsize Businesses

Free Trial

No

Features

  • Lead Generation
  • Lead Management
  • Email Marketing
  • Marketing Automation
  • Consumer Marketing
  • Social Marketing
  • Reporting & Analytics
  • Mobile Marketing
  • Service & Support

All Available Plans & Services

Marketo provides bundles of features sold separately. Businesses can subscribe to one or more bundles depending on their needs. These bundles include Lead Management, Email Marketing, Consumer Marketing, Consumer Base Marketing and Mobile Marketing.

Basic Pro Elite
Pricing
Billed Annually Based on Contacts Based on Contacts Based on Contacts
Lead Management
Customer Engagement Engine Yes Yes Yes
Lead Scoring Yes Yes Yes
Segmentation Yes Yes Yes
Lead Nurturing Yes Yes Yes
Search Engine Optimization Yes Yes Yes
Email, Landing Pages, Forms Yes Yes Yes
Social Marketing, Events, Webinars Yes Yes Yes
A/B Testing Yes Yes Yes
Sales Intelligence Yes Yes Yes
CRM Integration Yes Yes Yes
Campaign Dashboards & Reports Yes Yes Yes
Marketing Calendar Yes Yes Yes
Digital Ads No Yes Yes
Predictive Content No Yes Yes
Program and Campaign Analysis No Yes Yes
Integrations No Yes Yes
Developer API No Yes Yes
Increased Marketing & Sales Users No Yes Yes
Anonymous Retargeting No No Yes
Opportunity Influence Modeler No No Yes
Revenue Modeler No No Yes
Success Path Analyzer No No Yes
Advanced Report Builder No No Yes
Email Marketing Features Sold as Bundle Features Sold as Bundle Features Sold as Bundle
Consumer Marketing Features Sold as Bundle Features Sold as Bundle Features Sold as Bundle
Consumer Base Marketing Features Sold as Bundle Features Sold as Bundle Features Sold as Bundle
Mobile Marketing Features Sold as Bundle Features Sold as Bundle Features Sold as Bundle
Onboarding Add-On Add-On Add-On

Editor’s Bottom Line

Marketo covers the key components of digital marketing – content creation, publishing, social marketing, email marketing, lead management, analytics and reporting. Its robust suite of tools and active community of marketers win it adulation among its users. Its modern pricing model is fairly opaque; there are subscription tiers for Marketo’s core Lead Management services with auxiliary ‘bundles’ available separately. Companies that don’t want certain features can opt out of them, but a business seeking a full-featured marketing automation solution will likely subscribe to most of them. Doing so will puts Marketo’s pricing in the range of industry peers, if not a little lower, but as rates aren’t made generally available and depend on your number of contacts, precise numbers are hard to pin down.

Marketo is widely praised for its ease of setup. The platform is intuitive and usable even to newcomers; it’s not the most beautiful interface, but its features are clearly labeled, its customer support team highly regarded, and its community of users active and helpful with campaigns and technical issues. In short, while the user interface may seem ‘academic’, Marketo’s got it where it counts with plenty of resources and assistance available should you stumble.

Marketo, as a solution “by marketers, for marketers,” puts together a platform your marketing team would appreciate. Its lead nurturing features include rules and filters for personalized emails with dynamic content according to lead segments; multi-step workflows are programmable to perform system functions based on filters and real-time triggers; landing pages, emails and forms are created through a drag-and-drop design interface; the platform enables social sharing and engagement with videos, social polls and social lead scoring. Marketo offers close sync between its marketing platform (including Sales Insights) and many CRMs, including Salesforce.com, Dynamics 365, SAP and others.

Marketo has historically fallen a little short in their landing page and form builder, but recent updates have improved the interface considerably. Certain aspects are still considered a bit less refined than their industry peers. Moreover, the platform has limitations in built-in reporting and analytics, but extensions available through its marketplace, LaunchPoint, can expand its reporting functionality.

Overall, Marketo is a well-regarded marketing automation solution, particularly for small to midsized businesses. It offers some flexibility in features and pricing, and with its close integration with major CRMs, robust features and active community and support team, Marketo is a highly credible marketing solution at generally competitive rates.

Screenshots
  • Marketo Performance Insights
    Marketo Performance Insights
  • Market Activity Log
    Market Activity Log

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