The customer relationship management industry boasts solutions from among the largest and most innovative tech companies. The market has been predicted by Gartner to reach $36.5 billion by 2017 while the largest enterprises occupy less than half of overall market share. There’s a huge amount of room for an ambitious company to roll out an powerful new CRM solution and strike success, so these are exciting times for tech employees and industry observers alike.

Tech companies are known for rolling out the stops to attract the best and the brightest. Which companies are doing it best? We dug through Glassdoor’s employee reviews and compared company ratings, CEO approval, likelihood of recommendation, and what the employees were saying themselves, to get a sense of how CRM companies were viewed by their employees as of May 2017.

We’ve assembled a list of 15 CRM companies ranked by their Glassdoor rating. In the case of a tie, we favored the company with a higher CEO rating. If companies were still tied, we gave the edge to the company with the higher number of employee reviews — it’s more difficult to sustain a high rating with a large number of reviews.

Tech employees in the CRM space, take note! These are the top CRM companies to work for in 2017.

15
SugarCRM
SugarCRM
SugarCRM

Glassdoor Rating: 2.9
CEO: Larry M. Augustin
CEO Rating: 49%

Supportive team environment with growth and stability

SugarCRM has been around long enough to know how to run a tight ship. But they know how to let loose, too. Founded in 2004, the Cupertino-based company has put on some weight -- with hundreds of employees, customers in over 120 countries and its product in 26 languages -- but Sugar still knows how to sweeten the pot for its employees around the world. Office photos and social media show off spacious rooms, beaming employees, community activities involving yoga, chili cookoffs and dogs… it seems the sun is always shining at Sugar. While employee reviews of company management are average, Sugar scores very well on Work/Life Balance and Comps & Benefits.

Employee Insight: “I come to work every day happy and leave accomplished because I enjoy the people and the product.”

SugarCRM via Glassdoor

14
Infusionsoft
Infusionsoft
Infusionsoft

Glassdoor Rating: 3.3
CEO: Clate Mask
CEO Rating: 77%

Ambitious company with a sense of purpose

Infusionsoft had the classic humble origin story of a successful tech company, and after their first automation script, business began to take off. For 8 years in a row, Infusionsoft ranked in the top 50 percentile of the Inc. 500/5000; while you can only grow so fast for so long, their mission has remained the same -- to help small businesses achieve their vision and succeed. Infusionsoft prizes employees who share its values, which can be intimidating, but its relatively high ratings for Culture & Values and Work/Life Balance indicate that most team members are on board.

Employee Insight: "Company has a good drive to help small businesses."

Infusionsoft via Glassdoor

13
Marketo
Marketo
Marketo

Glassdoor Rating: 3.6
CEO: Steve Lucas
CEO Rating: 100%

Best-in-class product with new leadership

Marketo was formed by three former employees of a separate marketing platform and was billed as software “by marketers, for marketers.” Conviction in the capability of the product remains strong -- current employees tout it as ‘best in class’ and speak highly between the coordination between the marketing and sales teams. Based in San Mateo, California, with offices in various cities, Marketo scores highest in Comp & Benefits, Work/Life Balance and Career Opportunities. The company was recently acquired, and brought in new leaders with a highly-praised CEO (who has a perfect rating on Glassdoor, as of this post). The future looks bright for Marketo and its employees are in for the ride.

Employee Insight: “The new exec team in place has bought Marketo a new energy and passion that was not here before.”

Marketo via Glassdoor

12
Kayako
Kayako
Kayako

Glassdoor Rating: 3.7
CEO: Varun Shoor
CEO Rating: 68%

Friendly environment with a flat hierarchy

Based in London, Kayako’s leaders are praised by their employees for their accessibility and success in fostering a friendly, positive workplace environment. Employees seem to believe in the product and the company’s business outlook. Kayako rates quite well across the board but especially for Work/Life Balance and Comp & Benefits. Kayako’s revenue isn’t publicly known, but it’s grown steadily since its 2001 founding. Employees enjoy flexible working hours, friendly management, use of the latest technology, challenging projects and a host of perks, like good food, the comforts of home and an employee-focused stock option plan. Looks like Kayako knows customer support and employee support!

Employee Insight: “You are part of the entire process and system and not just a small fish in a big pond.”

Kayako via Glassdoor

11
Pegasystems
Pegasystems
Pegasystems

Glassdoor Rating: 3.8
CEO: Alan Trefler
CEO Rating: 93%

Large company with great tech and a global workforce

Founded in 1983, Pegasystems is the oldest name on this list -- they’ve had time to learn what works. Based in Cambridge, Massachusetts, Pegasystems has offices around the world -- Hong Kong, Amsterdam, London, the list goes on. Employee reviews tend to praise their colleagues, while the company rates highest for Comp & Benefits, Work/Life Balance and Culture & Values. Many employees write about the onsite perks and incentives that keep them coming back; highly-rated CEO Alan Trefler, who founded the company over 30 years ago, clearly knows how to run a tight ship.

Employee Insight: “Good benefits and company with social conscience.”

Pegasystems via Glassdoor

10
Base CRM
Base CRM
Base CRM

Glassdoor Rating: 3.9
CEO: Uzi Shmilovici
CEO Rating: 86%

Energetic company, great benefits, an exciting culture

Founded in 2009, Base is one of the youngest companies on this list -- young enough to retain the energetic drive of a startup and a relatively flat hierarchy, but established enough to have the resources to support its team in various capacities. Employee reviews hint at a no-nonsense but supportive environment, faith in the product, transparent managerial style and a broader company vision. Base rates quite well across the board, but particularly well for Career Opportunities, Comp & Benefits and Culture & Values. By all indications, 2017 is a great year to be working at Base.

Employee Insight: “The organization rallies behind its reps to do whatever is necessary to close the deal.”

Base CRM via Glassdoor

9
NetSuite
NetSuite
NetSuite

Glassdoor Rating: 3.9
CEO: Zach Nelson
CEO Rating: 90%

Brand-name product with a youthful outlook

NetSuite, owned by Oracle, is higher-rated on Glassdoor than its parent company. Founded in 1998, NetSuite is an elder statesman in the CRM industry, but its attentive management style and progressive values perhaps bely an organization of its age and size. Based on reviews, employees value the brand-name product, the ‘sales first’ culture, the opportunity for growth within the company and the relatively young population. While there was some uncertainty surrounding its acquisition by Oracle late last year, it seems the company culture remains a positive throughout most of its offices. NetSuite ranks well in general, but scores best for Comp & Benefits, Work/Life Balance and Culture & Values.

Employee Insight: “Really faced paced environment that is supported by management who wants you to succeed.”

NetSuite via Glassdoor

8
Microsoft
Microsoft
Microsoft

Glassdoor Rating: 3.9
CEO: Satya Nadella
CEO Rating: 95%

Tech giant with social impact and great benefits

Microsoft is the kind of company that, to paraphrase one employee review, will have an opportunity for you no matter what job you want to have. (User advisory -- switching roles is rarely as easy as it sounds!) Microsoft’s CRM, currently dubbed Dynamics 365, was originally released in 2003, but of course the company has been around far longer. Employee reviews tend to be broadly positive: Microsoft offers great benefits, stable stock value, annual bonuses, challenging projects and a widely-approved CEO. While perhaps lacking the cool factor of a startup, Microsoft offers promising career prospects with the potential for both forward and lateral transitions.

Employee Insight: “If you love tech, this is a great place.”

Microsoft via Glassdoor

7
SAP
SAP
SAP

Glassdoor Rating: 4.1
CEO: Bill McDermott
CEO Rating: 96%

Enterprise that’s attentive to employee needs

SAP has shown itself responsive to the changing demands of the modern workforce. An organization of its size can offer employees stability and great benefits; whatever the detriments of working at a large enterprise -- red tape or absence of a unifying company mission -- SAP has been willing to go the extra mile to take care of its people. Employees enjoy flexible working hours, remote work, stock options, generous compensation and they generally think highly of their colleagues. SAP rates highly for its Comp & Benefits and Culture & Values, and CEO Bill McDermott is highly regarded.

Employee Insight: “SAP is very in-touch with the reality of today's workforce.”

SAP via Glassdoor

6
Zoho
Zoho
Zoho

Glassdoor Rating: 4.2
CEO: Sridhar Vembu
CEO Rating: 97%

Fast-paced company with an excellent culture

Zoho, the company, was founded in 1996, and Zoho CRM launched in 2005; the company has got some miles on it yet still manages to feel like it’s pushing the envelope every year. The company rates highly on all counts, but particularly for Culture & Values (Comp & Benefits is not far behind); employee reviews cite the workplace culture, free food, flexible hours and remote work, as well as occasionally complimentary gadgets and group activities like hikes. With so much going on, it’s a wonder they work at all -- yet Zoho’s profitability continues to grow, so they’re doing something right. CEO Sridhar Vembu is highly regarded, as is upper management in general for their accessibility.

Employee Insight: “Good company to work with if you are interested in learning new technologies.”

Zoho via Glassdoor

5
Salesforce
Salesforce
Salesforce

Glassdoor Rating: 4.2
CEO: Marc Benioff
CEO Rating: 97%

Socially responsible industry leader with progressive vision

It’s easy to assume the largest companies lack the dynamism or boldness of a startup, but Salesforce has a tendency to set new expectations. Workload at Salesforce is reputedly high, but employees are nearly unanimous in praise for what they get in exchange; the company scores best for Culture & Values and Comp & Benefits with all the other metrics not far behind. (CEO Marc Benioff has been rated among the top CEOs for several consecutive years.) In particular employees praise the workplace flexibility and personal autonomy, the collaborative environment, the benefits package including generous time off, the brand recognition and Salesforce’s 1-1-1 Model, which encourages community engagement.

Employee Insight: “A chart-your-own-course mentality that rewards those who aggressively seek out the job they want and pursue it.”

Salesforce via Glassdoor

4
Zendesk
Zendesk
Zendesk

Glassdoor Rating: 4.4
CEO: Mikkel Svane
CEO Rating: 95%

Vibrant, supportive company culture in an open environment

In the roughly ten years since Zendesk’s founding, the company has grown from a startup in a Copenhagen loft to an industry-standard helpdesk raking in hundreds of millions in annual revenue. Now based in San Francisco, California with offices around the world, Zendesk is revered by its employees for its open environment, supportive culture, quality product and considerable benefits. The workload is substantial, but if you enjoy your office and your work, that’s not necessarily a bad thing. Zendesk offices have great perks; the company scores highest for Work/Life Balance with Culture & Values coming in a close second.

Employee Insight: “People have real friendships and engagement with coworkers.”

Zendesk via Glassdoor

3
Freshdesk
Freshdesk
Freshdesk

Glassdoor Rating: 4.4
CEO: Girish Mathrubootham
CEO Rating: 97%

Excellent perks, talented colleagues and a collaborative culture

Founded in 2010, Freshdesk has come a long way in its quest to offer a suite of complementary products to take customer engagement to new heights. Freshdesk’s commitment to attracting top talent has won heaps of praise from employees for its generous compensation and benefits packages, workplace culture, and office perks, not to mention its diverse environment, quality software and collaborative management style to offset the workload. The well-regarded CEO, Girish Mathrubootham, is praised for his humility and for fostering a flat hierarchy. The company scores best for Culture & Values but generally scores well overall. If you’re looking for a great team supporting a brand-name product, you couldn’t go wrong with Freshdesk.

Employee Insight: “Great place to make an impact and to outmaneuver competitors.”

Freshdesk via Glassdoor

2
Ontraport
Ontraport
Ontraport

Glassdoor Rating: 4.4
CEO: Landon Ray
CEO Rating: 100%

Warm atmosphere, incredible perks, positive company mission

Ontraport offers a solution focused on helping small businesses succeed. This worthy ambition imbues its work culture with helpful inspiration, but in case that wasn’t enough, Ontraport provides its team with an enviable office environment, generous compensation and benefits, focused yet understanding management and a host of other perks. (Employee reviews mention unlimited PTO, half-day Fridays, a free meal program, company trips, gym memberships… the list goes on.) Ontraport’s CEO, Landon Ray, currently has an unblemished rating on Glassdoor which speaks to his regard. Ontraport is well-known for its excellent customer support, so clearly the company values treating people well.

Employee Insight: “Great company culture with engaged and caring executives and a ton of opportunity to succeed.”

Ontraport via Glassdoor

1
HubSpot
HubSpot
HubSpot

Glassdoor Rating: 4.6
CEO: Brian Halligan
CEO Rating: 97%

Exciting culture with great career opportunities

In 2006, HubSpot laid the philosophical groundwork for inbound marketing under the premise that people naturally gravitate towards their interests -- a simple ethos whose implementation would come to govern how nearly every commercial website treats its visitors. HubSpot caters to companies large and small, and has built a sizable workforce compared to its peers; Hubspot goes out of its way to retain talent with generous perks, flexible hours and location, a transparent management style, employee training programs and a culture that challenges, motivates and rewards for a job well done. Employee reviews show a common theme -- for ambitious, talented sales professionals, HubSpot is the place to go.

Employee Insight: “I get an opportunity to learn from and be challenged by incredible people every single day.”

HubSpot via Glassdoor